Wednesday, November 26, 2014

World-Herald celebrates Black Friday with 300% price increase, er -300% discount! Thanks, Warren Buffett!

Normally a Thursday edition is 75 cents, but the Thanksgiving edition, with the Black Friday ads, is $3 — 20% more than even a Sunday edition and 300% more expensive than a regular Thursday edition. You could argue that the huge size involves more ad insertion effort and distribution costs, but isn't the paper also making extra money from those inserts, many of which it profits from even more by printing itself?
     Hey — Warren Buffett, the paper's new owner, didn't go from zero to $60 billion (or whatever) by leaving money on the table, suckers. Wanna save money in stores? You gots to pay the discount crier first. Capiche?

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