The ride, the Patsy Cline soundtrack, the driver (actor Matt Shallenberger), the voiceover dude, the road... everything. Screw the contrived, overplayed machismo of every other Chrysler commercial! By the way, the psychiatrist in us dubs this the most brilliant bisexual vehicle ad ever made. Such a rich subtext! (Tired of being a PASSENGER? Buy a Mazda and be a DRIVER (wink, wink.)
FYI: the soundtrack, Patsy Cline's fantastic Back in Baby's Arms, is one of those slow country songs given a snappy, commercial "Ray Price Shuffle" makeover — a 4/4 arrangement of honky tonk music with a walking bassline.