Monday, October 9, 2017

60 minutes: How Facebook's GOP employees showed Trump campaign how to snag rural votes

Last night's Lesley Stahl 60 Minutes interview with Kansan Brad Parscale was stunning. Any Democratic operative who didn't watch this on CBS or doesn't on the internet isn't doing their job.
     Facebook had GOP employees inside the Trump campaign showing it how to microtarget voters using Facebook's excruciatingly detailed dossiers on its users, right down to what color donate buttons should be for each user.
     Parscale claims Facebook offered Hillary Clinton the same help with its Democratic employees but Clinton turned them down. CBS verified Parscale's assertion with people from the Clinton campaign, who confirmed it.
Lesley Stahl: One of the best things Facebook did for you, I heard, was penetrate the rural vote. Is that correct?
Brad Parscale: Yeah. So Facebook now lets you get to places and places possibly that you would never go with TV ads. Now, I can find, you know, 15 people in the Florida Panhandle that I would never buy a TV commercial for. And, we took opportunities that I think the other side didn't.
Lesley Stahl: Like what?
Brad Parscale: Well, we had our-- their staff embedded inside our offices.
Lesley Stahl: What?
Brad Parscale: Yeah, Facebook employees would show up for work every day in our offices.
Lesley Stahl: Whoa, wait a minute. Facebook employees showed up at the Trump headquarters—
Brad Parscale: Google employees, and Twitter employees.
Lesley Stahl: They were embedded in your campaign?
Brad Parscale: I mean, like, they were there multiple days a week, three, four days a week, two days week, five days a week—
Lesley Stahl: What were they doing inside? I mean—
Brad Parscale: Helping teach us how to use their platform... Lesley Stahl: How do you know they weren't Trojan Horses?
...Brad Parscale: They already have groups of people in their political divisions that are Republican and Democrat.
...Lesley Stahl: Did Hillary's campaign have someone embedded—
Brad Parscale: I had heard that they didn't accept any of their offers.
People in the Clinton campaign confirmed that the offer was made and turned down.

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