The worst-named car rental agency in the Middle East

The Syrian who owns this UAE company says it refers to the Egyptian goddess, that he's been in business for two decades, and he's not changing his name.
     This reminds us of Ayds diet candy and of the Jeffrey Martin, Inc., official who bravely said (in 1986) that his company would not rename its Ayds product.
     "Let the disease change its name," was what the press was boldly told about the fatal, homophonic illness.
     Eventually Ayds diet candy was withdrawn from the market.