Barclays Bank announced its headline sponsorship of London's gay day, including using its cash points to support the event. It will turn many of its cash machines along the parade route into "GAYTMs" and let accountholders use the Pingit payment app to donate.
But it has also put an ad for International Day Against Homophobia, Biphobia and Transphobia (IDAHO) on all 3,400 of its ‘hole in the wall’ machines, making 685,000 impressions per day for the week ending tomorrow.
But it has also put an ad for International Day Against Homophobia, Biphobia and Transphobia (IDAHO) on all 3,400 of its ‘hole in the wall’ machines, making 685,000 impressions per day for the week ending tomorrow.
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