According to Wikipedia, Zagat was acquired by Google on September 8, 2011 for a reported $151 million after it withdrew an 2008 IPO which failed to attract the $200 million the company sought.
Google planned to use the acquisition to provide more content and reviews for its locally oriented services. Google had initially planned to acquire competing site Yelp instead.In the absence of comments to the contrary, AKSARBENT will assume everyone in the state agrees with Zagat's selection. LOL.
On May 30, 2012, Zagat was officially integrated into Google's services, with its reviews now appearing on Google Maps and Google+ Local pages for relevant restaurants. Additionally, the Zagat.com service became free to use, but now requires a Google+ account to register.
In December, 2012, Google informed most of the former Zagat employees, who had been hired as temporary contractors, that their contracts would expire as of June 30, 2013.
No comments:
Post a Comment