Sunday, January 20, 2013

Vegas targets dumb gays with down-low web come-on

Copyranter at BuzzFeed noticed the splashy — and stupid — campaign underwritten by the Las Vegas Convention and Visitors Authority and designed to attract gay tourists to a gambling mecca state in which 25% of the electorate identified as Mormon, and nearly all of them voted for Romney.
       Message: Las Vegas is full of gay people who look like models and greatly outnumber straight couples who are enthralled at how much more fabulous homos look and want to take pictures of them.
     According to the ads, all of this fabulousity is at visitlasvegas.com/gaytravel, but that URL is nothing but a bait-and-switch address which instantly redirects traffic to one of two pages (out of hundreds) on the mainstream Las Vegas site (lasvegas.com) where gay concerns are tucked discretely behind list entries which are tucked underneath tabs ("Planning Tools" and "How to Vegas") which are perched atop the main page (two degrees of separation!)
     None of the pictures mocking straights in these ads appear anywhere on lasvegas.com.

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