- According to the prospectus it filed with the SEC, Facebook has been profitable for three years
- Profit on revenues of $3.7 billion last year was $1 billion, an 88 percent increase over the prior year, and more than Google's total revenue the year it went public
- Advertising makes up 85% revenue, down from 98 percent in 2009
- Facebook has 845 million members, more than half of whom return to the site daily.
- The company reached a 60 percent penetration in the U.S. and U.K. and expects expansion to slow
- Users could also be wooed away by the very features the social network introduced: apps that run on Facebook "may result in users increasingly engaging with our Platform developers' Facebook-integrated websites instead of engaging on Facebook, which may negatively affect our advertising revenue and harm our business."
- Founder Zuckerberg owns 28 percent of the company (but controls 57% of the voting shares) which could be worth $28 billion following the IPO
Friday, February 3, 2012
Staggering Facebook size revealed in filing for $5b May IPO; $1B profit on $3.7B in sales; 2.7 billion "likes" and coments per day; 100,000 trillion bytes of shared photos and videos
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