Tuesday, September 17, 2013

Outrageously funny ad for new Moto X phone is so homoerotic it probably couldn't be shown in Russia

Photo: Google
The phone is not state-of-the-art, but extends battery life in innovative ways; part of the phone's hardware is exclusively dedicated to always listening for you to utter a voice-command phrase, even when the phone is "sleeping."
     Google's decision to make the phone in Ft. Worth isn't costing it much of a premium. Flextronics, based in Singapore, operates the plant under contract with Motorola.
     A preliminary analysis of the Moto X by research firm IHS Inc. determined that the company was able to build the device in the U.S. without a significant spike in costs.
     The firm estimated labor and other assembly costs for the Moto X at $12, about $3.50 to $4 more than Apple’s iPhone 5 and the Samsung Galaxy S4, which are produced overseas. But the Moto X’s components are similar to what is found inside those other high-end smartphones, making Motorola’s total cost for its flagship device – $226 – fall between the iPhone 5’s $207 and the Galaxy S4’s $237. The Moto X is available at all major carriers for a subsidized $200 with a two-year contract.

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