Thursday, May 31, 2012

Ad week at AKSARBENT continues: this one pimps $45 candles

But the promotional video is fantastic, and the candles (made of clean, smokeless and long-burning soy wax blah, blah, blah) each burn for 80-100 hours. Since AKSARBENT is math-challenged, we'll split the difference to amortize the cost, as 90 hours is evenly divisible by $45, and works out to 50 cents per hour. The music is Magnificat by Mina.

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