We don't know how many millions of batteries GoPro sells or whether it has changed its packaging (we hope so) since a friend bought, some time ago, the obscenely overpackaged battery shown here.
We were appalled.
Seeking to quantify our disgust, we hauled out a measuring tape (all measurements approximate; depth of product and packaging ignored) and discovered this: the company used 54 square inches of packaging to encase a product that is less than 2 square inches.
If shoplifting is the excuse, then keep the stuff in a glass case — batteries aren't selected by fondling them.
Geez. "Be A Hero" my ass.
Plastic: 6x6.25 (37.5 sq. inches)
Cardboard: 6x2.75 (16.5 sq. inches)
Battery: 1.25x1.5 (1.875 sq. inches)
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