Mr. Hooper claimed that NOM's deviant word choice was a dig at the width of some brides. (AKSARBENT prefers the word "girth" to "wide," but that's just us and anyway, we digress.)
AKSARBENT thinks Hooper is wrong, wrong, wrong.
Obviously this was a Freudian slip on the part of some nameless NOM typist who plainly flashed on an image of a handsome groom in his tux and began to daydream about "high, wide and handsome," a venerable American expression which lent itself to the title of a 1937 movie starring Cary Grant's boyfriend, Randolph Scott, and to a song by Tex Ritter, father of Three's Company rainbow faker John Ritter, and the following lovely song by John Denver.
We do have some helpful advice for NOM: never again assign this functionary anything with the word "Gala" in a headline, or "cocktail" in the copy, because you're already playing with fire.
Also, if we at AKSARBENT were the bitchy types, we would proffer some Maker's Mark-inspired advice for Mr. Hooper: Peeple hoo live in glass houzes shouldn't call the ketel blak.
Sadly, even a cursory review of our own copy precludes such hypocritical finger-pointing, keenly inclined as we are to do so.
I get the inclination to not throw stones... at the same time that I remember web projects on which everything I did had to be approved before it went live, and other projects where I would be paid significantly less if blatant mistakes were made.
ReplyDeleteIn that vein, I'm happy to make it clear that whoever fumbled the keystrokes on this piece is not to blame. They were working in a milieu that either didn't care or wasn't competent, which need not be the case with a national org running multi-million dollar budgets.