Roberts Dairy has been a division of Prairie Farms - Hiland Dairy since
1981 and its products will soon be sold under that name. Says the company: "Our name change is a
business decision that was made to allow us to save on product labeling
and marketing costs and to create a strong, unified brand image"
Because it's important that the label on the milk Omahans drink conforms to the label on what people in Kansas City drink!
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