John Lewis' ad, part of a reputed seven-million-pound Christmas blitz by the venerable British department store chain, isn't so head-and-shoulders above its competition this year, but at least it backs away from directly flogging the merchandise, as did M&S.
AKSARBENT liked Tesco's ad best, though the Marks and Spencer ad had the most memorable line: a sassy reinterpretation of Oz's wizard, confronted with an updated Dorothy.
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