Monday, August 17, 2015

After widespread ridicule, Alabama Alphi Phi sorority removes its recruitment video from YouTube

    Does the mindset of college students in Alabama ever change?
    2015's Griffin Meyer/Matt Malecki extra-cheesy cheesecake video portrays Alphi Phi as a bunch of whites-only, mostly blondes apparently auditioning for Hugh Hefner.
     A "recruitment" video it's not. While Meyer/Malecki evidently wanted to sharpen their steadicam/video editing skills making a titillating T&A come-on, the sorority itself seemed to be going for a vain, airbrushed portrait of exclusivity — the opposite of recruiting, unless you're recruiting primping white snobs rather than a diverse cross-section of academic achievement. The video is the sick result of the panting/egotistic exhibitionism cross purposes of, respectively, the video's makers and subjects. Via
     “It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition,” wrote magazine editor A.L. Bailey for “It’s all so … unempowering.”
     ...“This video is not reflective of UA’s expectations for student organizations to be responsible digital citizens,” said Deborah Lane, associate vice president for university relations. “It is important for student organizations to remember what is posted on social media makes a difference, today and tomorrow, on how they are viewed and perceived.”

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