Gap’s comparable sales for November were down 4% versus a 2% increase last year. Sales were down 7% year-on-year in October and declined 3% in September. Gap's other brands, Old Navy and Banana Republic, saw sales increase this last month—so this is a Gap-specific problem.
Whereas dressing comfortably, sensibly and tastefully is laudable, we suppose dressing to be ignored is a bridge too far. Maybe the commercial should have thrown the aspiring viewer a bone and had the golfer more enthusiastically notice the distaff dancer, although that may be precisely what the ad was trying to avoid. There are three more clever ads here.