Saturday, December 28, 2013

A&E paints a smiley face on its Robertson family PR trainwreck

A&E issued a press release Friday to accompany its announcement that it won't suspend Duck Dynasty patriarch Phil Robertson after all, following the revelation of a 2010 video in which Robertson viciously slandered millions of LGBTs and his recent remarks in GQ comparing LGBTs to terrorists and insisting that he never saw any black mistreated in the South while growing up in Louisiana in the 50s and 60s.
     Robertson has refused to apologize or acknowledge his ugly remarks; in fact, he preposterously claimed he is not a hater and that he would "never treat anyone with disrespect just because they are different from me."
     If we ran A&E, we'd make a PSA out of his nasty 2010 remarks, beginning with video of Robertson saying what he now says he would never say, then dissolving, as his slurs continued, to still photographs of the gay families he trashed and run it during every episode of Duck Dynasty until the s.o.b. took ownership of his behavior instead of telling a cheap lie about it that Sarah Palin, Bobby Jindal and Fox News, et. al eat up with spoons.
     A&E's complete press release follows the graphic below

As a global media content company, A+E Networks' core values are centered around creativity, inclusion and mutual respect. We believe it is a privilege for our brands to be invited into people's home and we operate with a strong sense of integrity and deep commitment to these principals.
That is why we reacted so quickly and strongly to a recent interview with Phil Robertson. While Phil's comments made in the interview reflect his personal views based on his own beliefs, and his own personal journey, he and his family have publicly stated they regret the "coarse language" he used and the mis-interpretation of his core beliefs based only on the article. He also made it clear he would "never incite or encourage hate." We at A+E Networks expressed our disappointment with his statements in the article, and reiterate that they are not views we hold.
But "Duck Dynasty" is not a show about one man's views. It resonates with a large audience because it is a show about family… a family that America has come to love. As you might have seen in many episodes, they come together to reflect and pray for unity, tolerance and forgiveness. These are three values that we at A+E Networks also feel strongly about.
So after discussions with the Robertson family, as well as consulting with numerous advocacy groups, A&E has decided to resume filming "Duck Dynasty" later this spring with the entire Robertson family.
We will also use this moment to launch a national public service campaign (PSA) promoting unity, tolerance and acceptance among all people, a message that supports our core values as a company, and the values found in "Duck Dynasty." These PSAs will air across our entire portfolio.

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