Saturday, August 31, 2013

Coke, marquee sponsor of Sochi DADT Olympics, takes out print ads claiming sweetner in Diet Coke is 'healthy alternative' to sugar. It's not

Salon says Coke is taking out newspaper ads touting health benefits of aspertame:

     When one of the leading Junk Food Giants says it wants to help fight obesity by selling you more Diet Coke, nothing could be further from the truth. But when it takes that campaign a step farther, by paying newspapers to run full-page ads disguised as scientific articles, that’s deceptive advertising at its worst.
     We should be celebrating a 3-percent decline in sales of Diet Coke. And we should be boycotting any product that contains aspartame, a synthetic chemical compound linked to a host of health issues, including obesity, and brought to market under the shadow of dirty politics.

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