Friday, April 27, 2012

Indy Driver Charlie Kimball awed by insulin commercial crew 5 times bigger than his pit crew — and at least as well organized

John Mack's Pharma Marketing Blog found a "making of" look at Novo Nordisk's commercial, which makes sponsored Nascar driver Kimball look so adorable that you'd swear Franceso Scavullo climbed out of his grave to shoot it. Right wing political candidates, probably the only products aside from drugs that benefit from so much promotional money, should take note.

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