Monday, March 26, 2012

Hollywood studio threatens to use DCMA to take down website of charity using "Hunger" and "game" in the same sentence

ThinkProgress reports that "Imagine Better, an umbrella group of multiple fan franchises spearheaded by the Harry Potter Alliance, partnered with Oxfam to launch a campaign called 'Hunger Is Not a Game.' It’s a multi-pronged effort, but the main thrust is in support of Oxfam’s GROW campaign, which aims to make food aid more efficient by encouraging local cultivation to reduce shipping costs and waste from spoilage."

Lionsgate, the studio distributing the movie obliquely referenced is not amused. Hence the letter ending thusly:
...We have the ability to take down your sites as a violation of our trademark and other intellectual property laws. We hope that will not be necessary as this is too serious a subject.
All rights reserved. Thank you.
Liat Cohen, Esquire
Senior Vice President Business Affairs & Litigation

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